Prohaska Consulting Formalizes New Magnify Division

Feb 8, 2018 |

Prohaska Consulting Formalizes New Magnify Division

Representing More Than 75 Clients Globally Over Past 4 Years

February 8, 2018, New York – Prohaska Consulting, the largest independent programmatic consulting firm, announces the formation of Magnify, an in-house strategic business development service helping clients grow and expand their offering and market presence. Magnify consists of four separate teams working with Prohaska’s clients: Publisher Development, Demand Development, Tech Development and Corporate Development. Since its inception in 2014, Magnify has helped more than 75 Publisher and Tech clients by capitalizing on its network of top industry veterans, leveraging executive-level expertise and long-standing relationships.

“We have always had separate teams handling business development efforts for our clients apart from our strategic services,” said Matt Prohaska, CEO & Principal of Prohaska Consulting. “This announcement clarifies that difference and demonstrates how we help companies magnify their product offering beyond existing sales efforts with expanded reach, depth, and perspective.”

Laura Gaffney leads global Publisher and Tech Development from San Francisco, with 12 industry veterans with a combined 80 years experience. The Pub Dev team introduces clients to key publishers large and small through a trusted source, accelerating sales cycles and reducing overhead costs. The Tech Dev team leverages high-level relationships with DMPs, DSPs, SSPs, and other technology providers, assisting with product and data integrations along with event and training sponsorships.

“Over the past 18 months working with Magnify, we have received not just new sales but helpful feedback on what is working and not working in the market,” stated Patrice Marin, Chief Revenue Officer for District M. “Because they have consistent relationships at many levels throughout each prospective customer’s organization, and have worked with them often before, the Magnify team knows what they need and don’t need and avoids the usual spray-and-pray approach to get to the right people more effectively for us.”

Scott Bender runs Demand Development globally and Patricia Clark leads for North America from New York, where clients receive marketplace outreach and gain valuable insights. The team has launched more Deal IDs for Private Marketplace deals for Publishers than any other independent firm and beyond Inventory, the team represents Data, Platforms, and Services to top Brands, Agencies, Trading Desks, and DSPs. Often providing first eyes and ears to the buy-side marketplace, this team also helps clients with refinement and articulation of their value proposition, strategy development, lead sourcing, outreach, pitching, negotiations and deal closing.

Bryan Halper orchestrates Corporate Development from New York, helping newly-formed or well-established companies with fundraising or M&A preparation and guidance, along with outsourced Chief Financial Officer services. Magnify also works with Private Equity, Venture Capital, and Strategic firms seeking due diligence on technical and commercial viability.

About Prohaska Consulting

Prohaska Consulting is the largest programmatic advertising consulting firm, with more than 80 Full-Time and Freelance teammates serving more than 240 clients over the past four years. Prohaska Consulting develops solutions that allow Marketers, Agencies, Publishers, Tech firms, Investors and Trade Groups to manage digital complexity successfully. Headquartered in New York City, the company has teammates in North America, EMEA, Asia and Latin America. For more information, please visit:

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Dillon Roulet,, 972-342-6043