The ABCs of Programmatic: Automate, But Coordinate

Oct 27, 2016 |

With apologies to “Glengarry Glen Ross,” and its ABC (“always be closing”) philosophy, the rise of programmatic means that publishers need to adopt a more holistic approach across all of their revenue channels. To implement an effective programmatic strategy the walls between the sales and operations silos must come down. Scott Bender gives his thoughts in MediaPost’s Real-Time Daily.

 

 

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