What Can Affinity Targeting Show Marketers?

Nov 29, 2016 |

What do Santa Claus and a stick of gum tell marketers about the future of advertising?  Plenty, according to one ad-tech firm helping advertisers leverage social data to target TV and other commercials.  4C Insights’ Anupam Gupta called it “affinity targeting” when sitting down with Matt Prohaska at Beet.TV’s Miami Retreat.

 

 

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