Bauer Media Group is Expanding its US Empire

Nov 16, 2016 |

Christian Baesler, President of Bauer Digital Media is using a disruptive approach to make a big impact on the company’s US expansion.  With no legacy digital business to consider, they are able to move quickly and boldly. “The mind-set you need for a print magazine is different than online,” he said. “Online everything is based on data. You need editors who really understand these numbers.”

Scott Bender interviewed by the Wall Street Journal, says the Bauer play is “a bellwether of where the industry is going.”

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES