CDP University – New York:

Date: Thursday, January 16th, 2020
Time: 8:30am – 5:00pm
Location: NYC Seminar & Conference Center

 46 West 24th Street

 New York, NY 10010

CDP University – Get Smart about your Customers

CDP University is put together with your company in mind.  Learn how you can connect all your customer data across your company so that you have a smarter view.  Our 101, 201 & 301 level courses will walk you through the complexity of your data sources and show you a pathway to enrich your communications with your customer base. Please fill out the form and our team will get back to you to discuss your needs.
CDP University will cover the most important elements of the platform for:
  • Marketers across all disciplines
  • Agencies
  • Product developers
  • Tech decision makers
  • IT leadership
  • Publishers’ sales, operations, technology, audience development, marketing, legal teams


  • 8:30-9:00 Breakfast & Hellos
  • 9:00-9:20 Welcome & Intros
  • 9:20-10:15 CDP Terminology, Landscape, & Overview
  • 10:15-10:45 Break
  • 10:45-11:10 Brand CDP Landscape
  • 11:10-11:50 The 5 Stages of Brand CDP Utilization
  • 11:50-12:40 Adobe Brand CDP Demo
  • 12:40-1:30 Lunch


  • 1:30-1:50 Publisher CDP Landscape
  • 1:50-2:30 The 5 Stages of Publisher CDP Utilization
  • 2:30-3:15 Adobe Publisher CDP Demo
  • 3:15-3:45 Break
  • 3:45-4:15 The Future of CDPs
  • 4:15-4:45 Fireside Chat with Leading Brand/Agency
  • 4:45-5:00 Final Q&A, Wrap Up
About Prohaska Consulting
Prohaska Consulting is the most-experienced global programmatic consulting firm, serving over 300 clients with teams of senior level consultants around the world. Our consultants have years of direct operational experience to help clients solve the toughest of digital advertising and marketing technology challenges.   Prohaska Consulting helps strategically and/or operationally improve Tech, Target, and Talent across Brands, Agencies, Publishers, Tech, Investors, and Trade Groups client verticals.