Doubling Down on Tech Thought Leadership

Jul 26, 2016 |

Prohaska Consulting has added two industry veterans to its leadership team with Laura Gaffney, VP, Global Publisher & Business Development and Michael Stoeckel, VP Global Tech Strategy & Publisher Operations.

Gaffney leads Prohaska Consulting’s global publisher development team, who accelerate growth for sell-side solutions for top tech companies.  She also works on business development across Prohaska Consulting’s six client verticals.

Michael Stoeckel oversees the organization’s work with AdTech and MarTech companies on strategy, positioning and development.  In addition, he directs yield optimization engagements and other tech stack services to boost revenue for than 40 publishing clients worldwide.

Gaffney has worked with a variety of tech companies including Smaato, Unruly and NetShelter Technology leading supply, media acquisition, planning and operations. Stoeckel has been a technology strategist on both the buy-side and sell-side for companies such as Turner, Fox, JP Morgan Chase and the New York Times.

“Adding Michael and Laura to our team enables Prohaska Consulting to expand our efforts in providing high-level strategy and direction on AdTech and MarTech companies as well as advising on buy/build/partner product decisions for publishers” said Scott Bender Global Head, Publisher Strategy & Business Development.

“As we continue to organically expand our practice globally, we are strengthening our thought leadership and managerial discipline to ensure consistency and highly-valued deliverables. From the 30,000-foot strategic view to tactical hands-in-the-soil execution, our agnostic approach for all clients means we can develop a unique set of solutions with full-circle industry perspective and experience” said Matt Prohaska CEO & Principal.  “Like all of our teammates Laura & Michael exemplify our core values of Trust, Transparency, Hustle, Humor and Humility”.