Publishes Paper on Location-Based Marketing

Nov 8, 2016 |

eMarketer reports that consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokemon Go and the uptick in spending on locally targeted mobile ads.

Our Head of Data, Paul Cimino, contributed to eMarketer’s “Location Intelligence Guide for US marketers on Consumer Behavior, Data Quality, and Mobile Marketing Tactics”.

 

 

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