Global Buyer Strategy Team Lead
Erin is focused on helping clients navigate the complexities of the programmatic buying landscape from assessing tech stack vendors and maximizing first party data to executing media buys and educating teams on current trends in advertising technology.
Erin creates pioneering approaches to meet changing market needs, which enables her to create new ways of reaching today’s multi-screen, segmented audiences.
At Live Nation, the world’s largest live event promoter, Erin implemented programmatic advertising and consumer data management systems to leverage consumer data across search, social, display, mobile and video advertising. She developed social analytics dashboard solutions for Lexus, Nike and The Grammys and built the first digital marketing department at Universal Music.
A Connecticut native and graduate of Northeastern University, Erin now lives in Los Angeles, where she indulges her love of cooking with access to year-round farmer’s markets.