Client, Industry and @TeamProhaska Happenings
@TeamProhaska in the News
Matt Prohaska is quoted in this article where Jack Myers looks at the near and far term future of the addressable TV market in terms of the recently closed deal by AT&T of Time Warner.
Ameet Shah discusses CDPs in AdExchangers’ Sell Side Column:
Publishers need infrastructure that creates competitive advantages and maximizes audience value. The customer data platform (CDP) may just fit the bill.
Matt Prohaska quoted in Ross Benes’ article on tech tax percentages and how platforms are under pressure to reduce fees.
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”