@TeamProhaska in the News
“As we approach six years in our company’s young history, I am appreciative and delighted that Ward and Glenn have chosen to join us and be a part of our organization’s unique operation, culture, and place in our industry.”
Matt Prohaska writes for “The Sell Sider” column today in AdExchanger on the Identity Crisis in AdTech.
Matt Prohaska comments on our membership with the OAAA “…are excited to participate more with the association and its members in Washington, DC, New York, and around the world.”
MAJOR CLIENT & INDUSTRY HAPPENINGS
A great recap of everything ATS London 2019 with a callout to Matt Prohaska who sat in on the discussion on ‘how we can make programmatic work in an ITP and privacy-first world’.
The @TeamProhaska Video Series
Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology.
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.