@TeamProhaska in the News
Scott Bender authors today’s AdExchanger Sell Sider column on how media sellers must evolve to gain a deeper understanding of their audiences.
Prohaska Consulting, the most experienced and largest global programmatic consulting firm, is re-launching its Programmatic Creative practice.
Ameet Shah is interviewed as Ross Benes from eMarketer explores the impact of GDPR for Marketers one year into its enforcement.
MAJOR CLIENT & INDUSTRY HAPPENINGS
Pandora works to meet the particular challenge on voice assistants of letting consumers know that brands have a voice app and they’re ready to talk.
The @TeamProhaska Video Series
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”