@TeamProhaska in the News
Ad-industry insiders say one of Facebook’s oldest and biggest marketing partners is selling its social business, and it’s a warning sign for other ad-tech firms
Matt Prohaska quoted on industry source comments that marketing-tech company Nanigans shopping its social ad business to advertising and marketing companies.
Scott Bender authors today’s AdExchanger Sell Sider column on how media sellers must evolve to gain a deeper understanding of their audiences.
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology.
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.