@TeamProhaska in the News
Many sage sales consultants talk about promoting collaboration, planting seeds for the future, or taking whatever you can get during these uncertain times. I get it, but there’s another bigger danger these days and it could be your next customer – the customer you can’t afford.
Scott Bender talks through approach Publishers should take in this fluid sales environment in AdExchanger's Sell Sider column. The challenges for publishers didn’t begin with the pandemic, and they won’t end when it’s behind us. This is the time to keep...
Matt Prohaska is quoted in the latest article from AdWeek on the business case for Apple & Google’s social altruism.
MAJOR CLIENT & INDUSTRY HAPPENINGS
A great recap of everything ATS London 2019 with a callout to Matt Prohaska who sat in on the discussion on ‘how we can make programmatic work in an ITP and privacy-first world’.
The @TeamProhaska Video Series
Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology.
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.