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@TeamProhaska in the News

9 New Members Join OAAA to Help Advance OOH

Matt Prohaska comments on our membership with the OAAA “…are excited to participate more with the association and its members in Washington, DC, New York, and around the world.”

When Wading into the Bidstream, Beware the Currents

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares,  Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting.

MAJOR CLIENT & INDUSTRY HAPPENINGS

The @TeamProhaska Video Series

Industry On Track For Fully Deterministic Data Future: Matt Prohaska

Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology.

Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska

In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES

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