@TeamProhaska in the News
Prohaska Consulting is proud to be acknowledged as the Best Programmatic Consulting or
Advisory Firm in the first-ever AdExchanger Awards. Proud to be in the company of marketers, publishers, agencies and technologists – who have made an extraordinary impact across the digital advertising landscape this year.
Leading Global Advisory Firms Prohaska Consulting & R3 Announce Burning Man Festival Takeover: “Earning Man” Captures The True Spirit Of Today’s MarTech Ecosystem
Prohaska Consulting and R3 announce the launch of “Earning Man,” a festival within a festival at this year’s Burning Man.
Scott Bender discusses how Programmatic Guarantee can lead to success if there is organizational alignment between sales and operations at Publishers.
MAJOR CLIENT & INDUSTRY HAPPENINGS
Pandora works to meet the particular challenge on voice assistants of letting consumers know that brands have a voice app and they’re ready to talk.
The @TeamProhaska Video Series
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”