Client, Industry and @TeamProhaska Happenings
@TeamProhaska in the News
Matt Prohaska discusses the shifts needed in tech, targets, & talent to see the promise of addressable TV become a reality.
Scott Bender quoted in this Digiday article discussing the evolution of sales team structure to build incentives for the whole ad buy, whether dollars are initiated by programmatic or direct.
Matt Prohaska discusses motivation to consult and how to strike out on your own in this article in Video Ad News
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”