Prohaska Consulting in the News
DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting
DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively.
Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic
Paul Cimino talks about the fight for market share from identity vendors as the industry seeks a viable alternative to the third-party cookie.
Many sage sales consultants talk about promoting collaboration, planting seeds for the future, or taking whatever you can get during these uncertain times. I get it, but there’s another bigger danger these days and it could be your next customer – the customer you can’t afford.
Scott Bender talks through approach Publishers should take in this fluid sales environment in AdExchanger's Sell Sider column. The challenges for publishers didn’t begin with the pandemic, and they won’t end when it’s behind us. This is the time to keep...
Matt Prohaska is quoted in the latest article from AdWeek on the business case for Apple & Google’s social altruism.
Ameet Shah comments, “While not technically programmatic TV in the sense of linear and scheduled content, this represents the realization of more than a decade of work by many pioneers in the industry and, quite frankly, was overdue.”
Our teammate Jason White in AdExchanger: Given the state of the world… we can no longer call this a crisis but our time to come together as an industry in this revolution.
Prohaska’s Ameet Shah quoted in Adweek’s article on Cornovirus keyword blocking’s impact on Publishers.
PROHASKA CONSULTING APPOINTS NIKKI HAWKE AS CHIEF MARKETING OFFICER Marketing and Media Veteran to Head Up Global Marketing, Brand and Agency Strategy, and Open Canadian Office (NEW YORK, NY) Feb 27, 2020 - Prohaska Consulting, the world’s leading...
Matt Prohaska comments on Agency team integrations from results from our Programmatic Talent study in The Drum’s article on Programmatic TV’s evolution.
Our 4Q19 study received responses from more than 600 employees from a range of large to small companies and tracks how much Agencies or Brands and Publishers have integrated programmatic buying and selling, respectively, as opposed to separate teams inside or outside the organization.
“As we approach six years in our company’s young history, I am appreciative and delighted that Ward and Glenn have chosen to join us and be a part of our organization’s unique operation, culture, and place in our industry.”
Matt Prohaska writes for “The Sell Sider” column today in AdExchanger on the Identity Crisis in AdTech.
Matt Prohaska comments on our membership with the OAAA “…are excited to participate more with the association and its members in Washington, DC, New York, and around the world.”
While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting.
Ameet Shah weighs in on why Apple’s ITP 2.3 can be a positive for Advertiser attribution in Digiday’s latest WTF post.
FOR IMMEDIATE RELEASE Prohaska Consulting Launches CDP University Helping Marketers, Agencies, Publishers with evolving data-centric strategy & execution September 10, 2019, New York – Prohaska Consulting, the most experienced and largest global...
Matt Prohaska comments for Exchangewire in advance of a panel discussion #ATSL19 on ‘How Can we Make Programmatic Work in the Privacy First Era’
Ad-industry insiders say one of Facebook’s oldest and biggest marketing partners is selling its social business, and it’s a warning sign for other ad-tech firms
Matt Prohaska quoted on industry source comments that marketing-tech company Nanigans shopping its social ad business to advertising and marketing companies.
Scott Bender authors today’s AdExchanger Sell Sider column on how media sellers must evolve to gain a deeper understanding of their audiences.
Prohaska Consulting, the most experienced and largest global programmatic consulting firm, is re-launching its Programmatic Creative practice.
Ameet Shah is interviewed as Ross Benes from eMarketer explores the impact of GDPR for Marketers one year into its enforcement.
Matt Prohaska is quoted in BI Prime as they examine winners and losers from Google’s recent decision to add more privacy tools to its Chrome browser while cutting back on cookie-based ad targeting.
Prohaska Consulting is proud to be acknowledged as the Best Programmatic Consulting or
Advisory Firm in the first-ever AdExchanger Awards. Proud to be in the company of marketers, publishers, agencies and technologists – who have made an extraordinary impact across the digital advertising landscape this year.
Leading Global Advisory Firms Prohaska Consulting & R3 Announce Burning Man Festival Takeover: “Earning Man” Captures The True Spirit Of Today’s MarTech Ecosystem
Prohaska Consulting and R3 announce the launch of “Earning Man,” a festival within a festival at this year’s Burning Man.
Scott Bender discusses how Programmatic Guarantee can lead to success if there is organizational alignment between sales and operations at Publishers.
Matt Prohaska speaks to the shrinking middle class of publishers in this issue of the ‘Sell-Sider’ from AdExchanger.
Bryan Halper quoted on why RTB House is a good fit for client Cinven
Matt Prohaska discusses the shifts needed in tech, targets, & talent to see the promise of addressable TV become a reality.
Scott Bender quoted in this Digiday article discussing the evolution of sales team structure to build incentives for the whole ad buy, whether dollars are initiated by programmatic or direct.
Matt Prohaska discusses motivation to consult and how to strike out on your own in this article in Video Ad News
Matt Prohaska addresses bid caching in this issue of Adexchanger’s “The Sell Sider” column, highlighting trust and transparency.
Industry experts react to the news of Index Exchange and bid caching.
Matt Prohaska is quoted in this article where Jack Myers looks at the near and far term future of the addressable TV market in terms of the recently closed deal by AT&T of Time Warner.
Ameet Shah discusses CDPs in AdExchangers’ Sell Side Column:
Publishers need infrastructure that creates competitive advantages and maximizes audience value. The customer data platform (CDP) may just fit the bill.
Matt Prohaska quoted in Ross Benes’ article on tech tax percentages and how platforms are under pressure to reduce fees.
AppNexus and Brightcove reveal they are trialing a software product to help reduce the amount of time it takes for video ads to load on a publisher’s website during a panel session hosted by The Drum and moderated by Matt Prohaska on Tuesday May 8th, 2018
Much more thought needs to go into the decision on which third-party data providers should be used. Our own Ameet Shah walks us through considerations when assessing third-party data source usage.
Prohaska Consulting is listed in AdExchanger’s A Marketers Guide to Ad Tech Consultants – 2018 Edition.
Matt Prohaska comments on the positive results of the Advancing Diversity #ChangeStartsWithUs Pop-Up Job Fair held at CES in January this year.
Prohaska Consulting announces the formation of Magnify, an in-house strategic business development service helping clients grow and expand their offering and market presence.
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”
Matt discusses how events like the recent Advancing Diversity Honors #ChangeStartsWithUs Pop-Up Job Fair @ #CES2018 help Prohaska Consulting to meet new candidates and continue to build out a diverse workforce.
Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal was interviewed by Matt Prohaska, CEO and Principal, Prohaska Consulting and shared a fantastic insider’s look at how the TV industry is evolving at this year’s SHIFT // Programmatic Video & TV Ad Summit.
Scott Bender weighs in on the changing relationship between sales and ad operations.
Prohaska Consulting Contributes to eMarketer report: UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
Prohaska Consulting’s Ameet Shah is interviewed for this special report on the growing UK DOOH market.
Michael Stoeckel weighs in with other industry leaders in response to Snapchat stating its revenue was constrained by strategy change from direct sales to programmatic.
Ross Benes talks about Google’s influence in the uptick in ads.txt adoption
Matt Prohaska & Michael Stoeckel walk us through the history of header bidding at Programmatic IO – New York.
Prohaska Consulting’s Michael Stoeckel featured in eMarketer’s latest subscriber report on header bidding.
Prohaska Consulting launches OpenLeads, a new service helping Publishers drive more Private MarketPlace deals
Prohaska Consulting unveils OpenLeads, its first owned product to assist sellers in closing more Private MarketPlace (PMP) deals.
Matt Prohaska weighs in on domain ‘spoofing’ with other Industry execs in an article by Wall Street Journal’s Jack Marshall.
Prohaska’s Michael Stoeckel discusses the implications and opportunities universal ID offers for publishers.
Prohaska Consulting names Martyn Bentley as Managing Director, EMEA, and Patricia Clark as VP Demand Development, North America.
All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep in experiments with first-price header bidding auctions – with major implications for buyers and sellers.
Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook second-party data.
Scott Bender and Michael Stoeckel on how to get relief from PMP pain
Matt Prohaska leads discussion on programmatic video momentum.
Michael Stoeckel on tweaks to improve publishers’ strategy and yield
Michael Stoeckel joins a roundtable of industry experts
Matt Prohaska talks to Digiday
Matt Prohaska to lead a panel discussion for VideoNuze
Matt Prohaska, Scott Bender and Martyn Bentley attending
Scott Bender to lead a panel at the The Programmatic Summit
Matt Prohaska joins a panel alongside the IAB and Index Exchange.
Matt Prohaska talks to eMarketer
Matt Prohaska speaking at INMA’s World Congress
TeamProhaska analyzes ad spend across 6 SSPs
Matt Prohaska talks about key industry initiatives
Head of EMEA Martyn Bentley to attend
Laura Gaffney published in AdExchanger
Matt Prohaska talks data co-ops
Matt Prohaska moderating advertising panels
Matt Prohaska interviews Sequent Partner’s Jim Spaeth
Matt Prohaska and Scott Bender attending
Matt Prohaska interviews Tal Chalozin, CTO & Co-Founder
Matt Prohaska talks to AdExchanger
Matt Prohaska interviewed at Beet.TV Outcomes
Matt Prohaska providing valuable insight
Matt Prohaska talks to Digiday
Scott Bender attending MMA’s Location Leadership Forum
Antonio Minuta representing Team Prohaska
Matt Prohaska and Laura Gaffney will be attending in San Francisco
Ameet Shah published in AdExchanger
TeamProhaska present new digital-out-of-home programmatic standards
Scott Bender talks PMP Success in Real-Time Daily
@TeamProhaska talk header bidding at ExchangeWire Live in New York
Matt Prohaska moderating at the Advanced Advertising Summit
Matt Prohaska moderating at Beet.TV’s leadership summit
Scott Bender weighs in on this complex subject in Digiday
Matt Prohaska leads advanced programmatic training
Martyn Bentley in attendance at Mobile World Congress
Matt Prohaska and Laura Gaffney leading advanced programmatic training
Prohaska Consulting developing standards with DPAA
Our head of EMEA Martyn Bentley attending Mediatel’s Videoscape
Alum Michael Stoeckel gives perspective on NY Times global expansion
Michael Stoeckel leading sessions on Data and Programmatic Buying
What were the most interesting industry predictions?
@TeamProhaska in the house at IAB’s Annual Leadership Meeting
Ellen Oppenheim writes about crucial trends for 2017 in MediaDailyNews
TeamProhaska returns to the IAB Ad Lab in New York
TeamProhaska in attendance at AdExchanger Industry Preview
Matt Prohaska talks to Digiday as they explore the pain points of decentralization
Mahesh Angadi sits down for an interview with eMarketer’s Rahul Chadha
What is your industry prediction for the upcoming year?
Team Prohaska fielding its leading players at CES 2017
Matt Prohaska led panel discussion at Beet.TV’s 2016 Miami Retreat
Matt Prohaska moderates discussion at VideoNuze SHIFT 2016
Michael Stoeckel interviewed by eMarketer’s Lauren Fisher
Michael Stoeckel talks about fake news to Digiday
Matt Prohaska writes today in MediaPost’s Real-Time Daily
Matt Prohaska led panel discussion at Beet.TV’s Miami Retreat
Let’s arrange a time to get together at CES 2017?
Scott Bender’s thoughts on fake news published in MediaPost
Matt Prohaska interviews Bill Livek at Beet.TV’s Retreat
Michael Stoeckel shares his insights in interview with eMarketer
Brent Gaskamp, Videology, talks to Matt Prohaska
DataXu’s Tore Tellefsen talks with Matt Prohaska
Matt Prohaska talks custom-placed TV ads at Beet.TV’s Retreat
Matt Prohaska leads a panel at VideoNuze’s SHIFT Conference
Matt Prohaska talked with Jana Meron and Jim Daily at ATS New York
4C Insights’ Anupam Gupta speaks with Matt Prohaska
Matt Prohaska interviews Clypd’s Jason Burke
New industry trend on the rise? Bill Livek talks to Matt Prohaska.
Matt Prohaska interviews comScore’s President, Bill Livek
Matt Prohaska heads to Miami for Beet.TV’s #Retreat16
Scott Bender talks expansion to the Wall Street Journal
Imagining the agency of the future with Martyn Bentley
Paul Cimino’s thoughts on data lakes published in AdExchanger
Michael Stoeckel talks to MediaPost about the changing roles for the media team
Paul Cimino talks to eMarketer about location data trends
Matt Prohaska talks to Tobi Elkin of MediaPost Real-Time Daily
Matt Prohaska discusses this fast-moving landscape
Martyn Bentley leads an AOP academy session for rising stars in media
Communication between sales and ad ops teams vital says Scott Bender in MediaPost
How will the deal play out? Matt Prohaska talks to Real-Time Daily
Matt Prohaska to lead panel discussion in New York
Martyn Bentley leads a panel at the Nordic Programmatic Summit
Matt Prohaska moderating at the DPAA Video Everywhere Summit
Meet Team Prohaska at ANA’s largest marketing conference in Florida
Martyn Bentley leads the discussion at New Video Frontiers
Huffington Post Covers Matt Prohaska at Beet.TV
Scott Bender speaks at OMMA Programmatic
How do political campaign teams stay ahead of the curve?
Scott Bender breaks things down in Radio Show’s Blog
Our Global Head of Data Strategy talks to AdExchanger
Team Prohaska @ Global Business and Innovation Platform
Meet up with the Prohaska Consulting Team at ATS London.
Heading to DC for Beet.TV’s #ElectAdTech Summit
John Osborn shows the need for on-demand video advertising in an on-demand world.
How will Publishers deal with the Trojan Horses of Google, Facebook and Verizon?
Matt Prohaska talks to AdExchanger’s Sarah Sluis.
Prohaska Consulting has added two industry veterans to its leadership team
Matt talks to Jay Sears of MediaBiz Bloggers
Programmatic training seminars in Hong Kong and Singapore
Joining the great and the good at this amazing festival of creativity.
A two-day deep dive into Advanced Programmatic.
Strategist Michael Stoeckel talks to AdExchanger about the changes.
Join us for this afternoon’s Publisher-only town hall.
Feeling fantastic at being part of the Knowledge LUMAscape
Programmatic Offers Exciting New Opportunities for Marketers
Scott Bender Talks to Digiday About Programmatic and Emerging Publishers.
Matt joins a panel moderated by Nurlan Urazbaev.
Matt Prohaska quoted in the latest eMarketer Report.
CEO & Principal Matt Prohaska Talks to AdExchanger.
John Osborn reports back from ‘The Reckoning’.