Agencies today face unique challenges in the programmatic ecosystem. With a multitude of technologies and platforms available and a different approach to programmatic at each client there is no one standard way for an agency to approach the new world of media buying.
Prohaska Consulting has helped agencies define their role in the ecosystem on a client-by-client basis from advising on technology stack build-outs to creating individual media plans and executing via our trading desk partners. We are able to assist medium to small agencies with white label services that allow them to remain competitive and cutting edge while not having to invest in technology and human resources.
In some cases brands will ask us to collaborate directly with their agency. Other times agencies have asked us to provide their brand clients with a ‘second opinion’. Our front row seat to the direct relationships developing between brands and Adtech has enabled us to see the value that an agency can bring to the mix and we provide support for that relationship. Helping agencies define and create the right infrastructure to meet the demands of their clients is where Prohaska Consulting’s expertise lies.
PRODUCT SET SAMPLE
- DSP Strategy
- DMP Strategy
- Programmatic Creative
- Tech Provider Reviews
- Organizational Restructuring
- White Label Technology
- Executive Level Recruiting
- Data Lakes/Customer Data Platforms
- GDPR Assessment & Compliance
“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”Keith Eadie