icon_brandsProhaska Consulting has worked with brands on navigating the complexities around Programmatic Advertising. Whether it be advising on building out a tech stack, vendor reviews and selection, or figuring out new roles and responsibilities with your agency; we have the experience. Through our work we are able to look across the landscape, see what is working where and apply a custom solution to your brand’s challenges.

We are also able to act as a testing ground for brands that want to try out programmatic advertising with a devoted tech stack and see the results before signing onto one of their own. Data Strategy is another area where we are able to take a long view of a brand’s needs and make recommendations on platforms and integration. As AdTech merges with Marketing Technology Prohaska’s ability to connect those dots is growing too.

Our approach is to spend a good deal of time listening. We always start our engagements with a discovery process. Through in depth interviews with stakeholders we are able to learn about the nuances of each brand and their organization. We are very often the only seat at the table that isn’t tied to any one particular outcome other than it being the best approach for the brand. This ability to stay objective is one of our core values that allows us to deliver the best possible point of view for your brand.



  • Education & Training
  • DMP Strategy
  • DSP Strategy
  • Organizational Restructuring
  • Agency Recommendation Reviews
  • 1st Party Data Strategy
  • Programmatic Media Buying
  • Programmatic Creative Strategy
  • Customer Data Platforms/Data Lakes
  • GDPR Assessment & Compliance

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey

President & CEO, DPAA