Programmatic & Automation Town Hall
Held at SUNY Global Center on September 5th, 2018, we had our PATH event Leveraging CDPs: Hype and Reality. Understanding the customer data platform is easier said than done. This town hall was designed to cut through the hype and delve into real world strategy with players on the front lines. Sponsored by Aqfer, PATH was an intimate and unique opportunity to participate in a practical, off-the-record dialogue.
Founded in May 2016, Aqfer offers the next generation enterprise customer data platform (CDP) solution that enables companies to get to the truth about their customers and their data. Like an aquifer, the Aqfer solution functions as a semi-permeable container which allows for marketing data to be collected from all existing systems, refined and then distributed to the various marketing and advertising platforms to bring personalized, relevant messages to customers.