Programmatic & Automation Town Hall
The promise of leveraging others’ 1st-party data in a centralized and safe co-op has created much excitement among buyers and sellers of television advertising. But coming out of this year’s U.S. TV upfront there has not been as much usage of this combined 2nd-party data as many originally expected and hoped. Meanwhile, consistent and accurate measurement between television and digital continues to be a struggle for all parties involved. Held on November 8, 2018 at the New York Athletic Club, industry leaders joined us for for an active discussion of challenges with specific next steps on both of these key topics that every organization can take back to improve audience targeting within and measurement of premium video programming.
About Samba TV
Samba TV leverages data and analytics to help viewers discover and engage with relevant content, and enables media companies and brands to address and measure that engagement more effectively.