How Publishers Can Fight The Identity Crisis

Nov 8, 2019 | 0 comments

Matt Prohaska writes for “The Sell Sider”column today in AdExchanger on the Identity Crisis in AdTech.

I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck, who has no journalism or editorial background, attempt to explain free speech.

I’ve always thought a small reason for the lack of urgency in some countries on the climate crisis is that most in the media and government still refer to it as climate change, as if we are simply witnessing the leaves changing in the fall or subtle changes in the environment that ebb and flow over time.

Unless you work at three specific companies, we have an identity crisis.

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