International Ambitions Hinge on Programmatic Advertising
Jessica Davies of Digiday writes that The New York Times has identified international expansion as a key part of its ambitious plan to double its digital revenue by 2020. In the article our Michael Stoeckel (a former VP of Ad Revenue Operations at The New York Times) comments “The New York Times’ programmatic operations have always been highly ambitious. We integrated server-to-server bidding auctions before they were even called that. The only thing that’s changed since I was there is that the overall monetization and marketing of it outside the U.S. has become increasingly important.” Read the full article here.