Prohaska Consulting Contributes to eMarketer Report: Header Bidding for Ad Buyers
Prohaska Consulting’s Michael Stoeckel featured in eMarketer’s latest subscriber report on header bidding:
From eMarketer: Publishers are becoming savvier and more strategic in their use of header bidding, a specific implementation of programmatic advertising that allows ad buyers greater access to publisher inventory—even inventory once only set aside for direct advertisers. But in light of this advantage, many advertisers are struggling to understand header bidding, let alone build a strategy around it.
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