Prohaska Consulting Relaunches Programmatic Creative Practice
FOR IMMEDIATE RELEASE
Prohaska Consulting Relaunches Programmatic Creative Practice Reuniting the Art and Science of Marketing
June 13, 2019, New York – Prohaska Consulting, the most experienced and largest global programmatic consulting firm, is re-launching its Programmatic Creative practice.
“We say re-launch because we originally soft-launched the practice four years ago when we first saw the opportunity of bringing media and creative together to leverage Tech, Targets, and Talent,” said Matt Prohaska, CEO & Principal of Prohaska Consulting. “But we quickly realized most in the industry were not ready yet, not fully understanding the potential, so we put those offerings on the shelf to bring back later. We are excited to see many more now are ready to start improving their own and/or their clients’ work.”
Programmatic Creative does not just refer to improving creative for programmatic media but applying programmatic best practices to the creative process. Prohaska helps clients in two ways through Programmatic Creative: first, at the Objectives & Strategies, or the Brief, stage to unite media and creative. This may be recognizing personalization options and plans before stories begin development. Secondly during the campaign, by optimizing creative through improved processes and Tech partners to produce better outcomes.
“We as an industry have spent more than 14 years now focused on improving the right place, right time, right person, and right screen,” added Erin Yasgar, VP of Global Marketer & Agency Strategy for Prohaska. “It’s time we leverage the ecosystem and focus on getting the right messages and branding to the right audience. The need for addressable creative can be overwhelming but it’s not an impossible task.”
The Prohaska team has already been helping several existing clients with their creative and will be attending the Cannes Lions Festival once again this year discussing these and other opportunities with existing clients, prospects, and partners across its Marketer, Agency, Tech, Publisher, Investor, and Trade Group global verticals.
About Prohaska Consulting
Prohaska Consulting is the most-experienced global programmatic firm, with more than 60 full-time and freelance teammates serving more than 325 clients over the past five years. Winner of AdExchanger’s 2019 Best Programmatic Consulting Firm, the company has five distinct client vertical teams focused on guiding Marketers, Agencies, Tech, Publishers, Trade Groups and Investors on optimal strategy and execution. With over 50 Tech, Talent and Target services and solutions, the team at Prohaska defines our success by the success of our clients. To learn more, please visit: www.prohaskaconsulting.com