Publisher and Ad Tech Vendors Need to Find the Best Fit
When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. In today’s increasingly crowded market place, the right connection can be hard to find. So what can publishers do to cut quickly through the tech speak and gear up for the most productive conversation? How can you be sure that when you pick up the phone for a cold call or compile an initial list of companies to reach out to that you are talking to the right people? Laura Gaffney discusses in AdExchanger.