Michael Bjork

VP of Business Development

Roxot

Alex Kharitoshin

Marketing & Product Director

Roxot

Matt Prohaska

CEO & Principle

Prohaska Consulting

Laura Gaffney

VP, Global Publisher Development

Prohaska Consulting

About Roxot:

Roxot develops technology products that increase publishers’​ ad revenue from their demand sources. Roxot specializes in Big Data, Machine Learning, & Analytics.

Roxot Revenue Lift automatically finds optimal prices for publisher’s inventory – prices that balance high bids and the fill rate. We use machine learning to analyze RTB auctions and predict what buyers are ready to pay for a particular audience. Based on those predictions, our system dynamically prices every impression using AdX Pricing Rules in your DFP/GAM.