VP of Business Development
Marketing & Product Director
CEO & Principle
VP, Global Publisher Development
Roxot develops technology products that increase publishers’ ad revenue from their demand sources. Roxot specializes in Big Data, Machine Learning, & Analytics.
Roxot Revenue Lift automatically finds optimal prices for publisher’s inventory – prices that balance high bids and the fill rate. We use machine learning to analyze RTB auctions and predict what buyers are ready to pay for a particular audience. Based on those predictions, our system dynamically prices every impression using AdX Pricing Rules in your DFP/GAM.