VP Product Marketing – New York, NY

Our client, an emerging leader in SaaS tech, is looking for a talented VP of Product Marketing to join their thriving team. This role requires a robust strategist who can create compelling content that enhances consumer engagement and places their brand at the forefront of innovation. As VP of Product Marketing, you’ll work alongside the sales team on product trading and collateral management. The ideal candidate is a thought leader who thrives in a collaborative environment and has a clear vision for the future of their brand.

RESPONSIBILITIES:

  • Serve as product evangelist through thought leadership and internal development
  • Lead a team of marketing professionals and oversee professional development
  • Deliver go-to-market plans for each product, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables
  • Analyze reports to ensure the precision of campaign projections and forecasts
  • Own content creation to articulate product value and value proposition
  • Inform product and marketing strategy by staying on the cutting edge of market trends, the digital ecosystem, and our competitors
  • Conduct research, data analysis, surveys, and interviews to continually build expertise in the market, customers and competitive landscape
  • Assist the product team with customer education, developing prospects on our product features to communicate value
  • Work with the sales team on training and developing sales tools
  • Gather, define, and collate collateral requirements across departments to ensure that sales and marketing collateral are updated and on-brand

REQUIREMENTS:

  • BA/BS Degree
  • 5 + years of experience in product marketing and/or product management in the ad tech space
  • A strong communicator who can engage across audiences and discuss core value propositions
  • History of working with sales performance metrics with Salesforce.com experience a plus
  • A track record of creative storytelling and implementing actionable campaigns while exceeding client expectations and aligning with brand positioning across touchpoints
  • Strategic thinker who respects and values data and metrics, and thrives in a fast-paced environment and a company culture that values accountability

To apply, please email your cover letter and resume here:
searchlight@prohaskaconsulting.com

 

 

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