Alison Vacovec is a strategic leader within Prohaska Consulting, serving as the Vice President of Global Client Strategy. Based in New York, she spearheads data-driven transformations across digital media and marketing initiatives, empowering publishers, agencies, brands, tech platforms, industry groups, and investors to thrive in a rapidly evolving landscape.

With a wealth of experience in ad-tech and marketing, Alison has held pivotal roles that span the full spectrum of sales and strategy. She began her career at MobileFuse as Director of Sales in New England and progressed through leadership positions at Decisive and Celtra, where she deepened her expertise in brand and agency partnerships.

Alison’s impact continued as she served as Director of Sales, East at Kochava—leading attribution solutions and mobile data marketplace strategies—and as US Sales Lead at HEROW, where she delivered location intelligence to mobile marketers. Her leadership also extends to high-level strategic consulting: she acted as an independent Sales & Marketing Consultant, and later as a VP-level strategist at HelloConvo—driving revenue generation and team development.

Beyond her roles at Prohaska, Alison has engaged with forward-thinking communities, including Dreamers & Doers® and The Upside, contributing her strategic insight and marketing savvy.

Alison holds a Bachelor of Arts in Political Science and Art History from Colgate University, grounding her strategic, data-centric approach in a solid liberal-arts foundation.