The Role:
Our client is the largest local television and media company providing local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. They are looking for a smart, creative, and highly focused Account Director to secure and drive media sales partnerships for one of a key division. Reporting to the Head of Sales, the Account Director will be expected to create and expand relationships at the local, regional, and national levels, and should possess a deep understanding of the Washington DC and national advertising marketplaces.
This role contributes to the division’s growth by selling sophisticated digital media and cross-platform programs to a territory of associations, corporations, and coalitions. Beyond standard display and video products, we incorporate social media, newsletters, sponsored and branded content/events into client proposals.
We’re looking for solutions-based sellers who are well-versed in developing creative solutions for potential partners that meet and enhance their business objectives. The ideal candidate is a digitally savvy sales leader and a consultative seller who is driven, strategic and accountable.
Principal Duties & Responsibilities:
- Building and executing against a strategic and aggressive plan to grow revenue by bringing in new partners while also optimizing existing relationships through up-sells and cross-sells.
- Selling multi-platform programs across digital, newsletters, events, print, and TV
- Identifying creative and original streams of sponsorship revenue and strategically cultivating relationships to secure deals.
- Managing a territory of senior-level accounts
- Demonstrating a keen understanding of client/partner needs, marketplace, and competitors.
- Collaborating with the marketing and events teams to create sponsorship opportunities .
- Communicating extensively and effectively with both clients and internal teams.
- Creating and sustaining strong relationships with clients.
- Consistently exceeding sales goals.
Specialized Knowledge/Skills/Abilities:
- A motivated, resourceful, and responsive contributor with a focus on meeting and exceeding goals.
- Focused on cultivating and maintaining client relationships to drive business.
- Deeply experienced in selling digital and social media packages.
- A successful seller of sponsorship opportunities, including events and branded content.
- Personally interested in and knowledgeable of advocacy and the DC advertising market.
- A savvy, consultative seller who approaches clients with an understanding of their needs and how to best partner in order to achieve those objectives.
- A concise and effective communicator, both written and verbal.
- Experienced in creating compelling, thoughtful, and unique proposals to engage potential clients and spark consultative conversation.
- Naturally both competitive and collaborative.
- Respectful of both colleagues and clients; a person of impeccable integrity.