The Role: Our client is the largest local television and media company providing local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. This client seeks a full-time Account Manager, working within their DC & National sales teams. The ad planner will be the conduit between sales, ad operations, marketing, and other relevant teams to ideate and manage campaigns for clients.
Responsibilities
- Support development of RFP process, strategically addressing the needs of clients and campaign objectives
- Build and revise media plans, managing product availability and ensuring all inventory is up-to-date for internal teams
- Coordinate campaign launch and delivery with ad operations, branded content, events, and/or other teams relevant to campaigns
- Manage wrap ups and coordinate with sales representatives for potential upsell opportunities
- Ensure all reporting and necessary campaign communications are delivered to the client and/or agency in a timely manner
- Coordinate with ad operations and relevant teams throughout campaigns to ensure full completion, optimizing when necessary
- Own organization of assigned accounts, inclusive of the maintenance of IO/budget tracking sheets, creative trafficking documents, internal to-do lists, etc.
- Master internal workflow system and order management system to maintain inter-departmental organization and streamline communication
- Understand the full suite of products (digital, video, branded content, print, events, etc)
- Maintains an understanding of up-to-date digital offerings, IAB standards, and best practices, ensuring all media meets industry standards
- Maintain frequent communication with Project Directors to ensure all campaign initiatives are in alignment
- Work with Account Coordinators to ensure campaigns are transitioned and executed according to plan; pivot based on any in-campaign optimizations and revisions
Requirements & Qualifications
- Candidate should have a Bachelor’s degree or equivalent work experience with 3-5 years publishing, media, advertising, sales experience
- Strong experience in digital sales planning
- Must be able to multi-task, have strong organizational skills, and work in a fast-paced environment with tight deadlines
- Must have strong interpersonal skills, with highly collaborative style
- Strong communications skills, both written and verbal
- Detail oriented, with strong analytical skills
- Knowledge of Google advertising platforms (Google Ad Manager-DFP, Google Analytics), and/or other relevant advertising platforms
- Proficient in Keynote, PowerPoint, Excel