Ad-industry insiders say one of Facebook’s oldest and biggest marketing partners is selling its social business, and it’s a warning sign for other ad-tech firms
The marketing-tech company Nanigans is shopping its social ad business to advertising and marketing companies, according to industry sources.
The 9-year-old firm is one of Facebook’s oldest marketing partners. The firm has raised $32.9 million from investors, including Avalon Ventures and Cheetah Mobile, and primarily works with brands that manage their marketing and analytics in-house. Its site lists clients such as Wayfair and Rue La La. (Subscription to BI Prime needed to read more)