Advertisers Must Change with the Times or Fall Behind
In today’s MediaDailyNews: “Outside forces are acting on our industry. Will your organization have the courage and commitment to encourage change or – deal with the consequences of wait and see/playing catch-up? Will you rest, resist and rust? Or challenge, change and climb to new heights?”
Ellen Oppenheim writes about the exponential growth of data, the ongoing entrenchment of programmatic and the changing ways in which video is consumed.
2017. Bring it.