Are You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond
Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting.
No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange deals taking a significant hit.
The ad marketplace is operating in an environment of uncertainty with a very short-term – almost day-by-day – approach to decision-making for budgets, staffing, and strategy. Read more here