Attribution & Measurement:
A Masterclass with Prohaska Consulting
December 6th, 2022 | 8:30 AM – 5:00 PM CST
Chicago, USA | Virtual

Any marketer who is responsible for outcomes is equally responsible for measurement; with the tech tax approaching 50% of media budgets, proving ROI is more important than ever. Yet, most organizations struggle with multiple models, multiple owners, and escalating costs. The key to success lies in creating and curating the data needed to drive better investment decisions. 

At Prohaska Consulting, we teach clients how to build data sets that power decision making and drive better performance across all media channels. This masterclass was designed to educate marketing professionals on future-forward attribution & measurement. Attendees will learn strategic approaches and methodologies for holistic and multichannel attribution, the nuances of applied measurement, and discuss hot topics with industry-leading providers and topical experts.

  • Where: IAS Chicago, 1 North State Street, Suite 300, Chicago, IL 60602
  • When: December 6, 2022 / 8:30 AM – 5:00 PM CST
  • Cost: $499 in-person | $299 virtual

Instructors

Rudy Grahn
Rudy Grahn
Global Strategy Lead, Attribution & Measurement,
Prohaska Consulting
MATT ROUND COLOR
Matt Prohaska
CEO & Principal,
Prohaska Consulting
Sponsors
Marc Guldimann, Adelaide
Marc Guldimann
Co-Founder and Chief Executive Officer
Adelaide Metrics
Scott from Disqo
Peter Brown
Vice President, Ad Measurement
Disqo

Agenda


8:30 AM – 9:00 AM
Arrivals & Breakfast

9:00 AM – 9:15 AM
Introduction & 101 Foundation Building

9:15 AM – 9:45 AM
Measurement Strategy Pre-Requisites: ROI & Measurement

9:45 AM – 10:15 AM
Measurement and Data-Driven Decision Making

10:15 AM – 10:30 AM
Break

10:30 AM – 11:15 AM
Sponsor Presentation

11:15 AM – 11:45 AM
Holistic & Multi-Channel (MMM, MTA, Cross-Channel)

11:45 AM – 12:15 PM
Channel Specific (TV, Display, Search, Social, Mobile, DOOH)

12:15 PM – 1:00 PM
Lunch

1:00 PM – 1:45 PM
Sponsor Presentation: DISQO

1:45 PM – 2:15 PM
Applied Measurement: Full Funnel KPI/Metric Selection

2:15 PM – 2:45 PM
Applied Measurement: Bias, Privacy, and Transparency

2:45 PM – 3:00 PM
Break

3:00 PM – 3:45 PM
Sponsor Presentation: Adelaide

3:45 PM – 4:15 PM
Measurement Hot Topics

4:15 PM – 4:45 PM
Buyer Fireside

4:45 PM – 5:00 PM
Closing