40-50% of advertiser budgets go to non-working media costs; nowhere is tech tax more egregious than in Attribution & Measurement. Prohaska’s A&M research offering evolved from countless engagements devoted to helping our clients consolidate their strategy and tech stack. We apply our proprietary research methodology to devise a single, holistic A&M stack and strategy that prove out total ROI of all dollars, both working and non-working media investment, and deliver lift across all silos.