Fueling Better Decisions
Prohaska Consulting has a bench of senior Media, Market Research, and Insights leaders who help our clients with insights to help publishers, advertisers and marketers to design, optimize and measure effective advertising and media experiences.
Insights
Thought Leadership
Customer Segmentation
Brand Equity/Positioning
Audience Insights
Category Insights
Measurement
Measurement Strategy & Metrics
Measurement Data / Provider Selection
Cross-platform Audience Measurement Methodology
Ad Effectiveness and Attribution
Attribution Measures & Methods
Marketing Mix Modeling
Brand Lift Studies
Sales lift studies
Insights
Thought Leadership
Develop and execute qualitative and quantitative research on key topics that are important to advertisers. Scope research that would be most impactful, and manage all aspects of the research fielding, including reporting and author white papers.
Customer Segmentation
Provide insights into key audience segments including demographics, psychographics and behavioral data.
Audience Insights
Execute primary and secondary research as well as video and website analytics to describe key audience profiling points for advertisers and media sellers to focus on specific audiences or vertical categories.
Brand Equity / Positioning
Support and enhance brands’ marketing efforts and brand positioning via survey research to enable deeper understanding of their competitive landscapes, unique offerings and personalities.
Vertical Category and Audience Insights
Develop concise go-to-market stories on how and why specific audiences or types of advertisers are a good fit for your audiences by leveraging a combination of syndicated research and custom research.
Measurement
Measurement Strategy & Metrics
Determine what can and should be measured, and what are the right methodologies,tools and metrics to achieve clients’ objectives.
Measurement Data / Provider Selection
Evaluate and assist in selection of measurement data and data providers to effectively and efficiently address clients’ needs.
Cross-platform Audience Measurement
Determine ideal measurement solutions for publishers or advertisers to best represent the unduplicated reach and unique characteristics of their bespoke audiences.
Ad Effectiveness & Attribution
Attribution Modeling
Determine the preferred methodologies and vendors to offer multi-touch attribution modeling on behalf of clients. Review model assumptions and outputs to ensure they accurately reflect the consumer journey and provide actionable recommendations.
Marketing Mix Modeling
Provide recommendations for marketing mix modeling vendors to best meet client objectives. Work directly with the selected vendor to provide media, spend and additional data sources as inputs into the models. Review model parameters and optimization to ensure that outputs are actionable for future media investments.
Brand Lift Studies
Determine the preferred methodologies and vendors to offer brand lift studies for clients. Negotiate pricing for one-off or multiple studies. Develop pre-sales collateral. If needed, manage brand lift studies (survey design, project management, analysis, reporting and normative database)
Brand Equity / Positioning
Support and enhance brands’ marketing efforts and brand positioning via survey research to enable deeper understanding of their competitive landscapes, unique offerings and personalities.
Sales Lift Studies
Determine the preferred methodologies and vendors to offer sales lift studies for clients across vertical categories including CPG, Retail, Automotive, Pharma. As needed, provide recommendations for third party clean rooms to marry first party client data. Develop pre-sales collateral. Negotiate pricing for one-off or multiple studies.
Working With Us
Our consultants have held senior roles at agencies (BBDO, Grey, OMG), Publishers (Yahoo, Time Inc.), and research & measurement companies (Iconoculture, TiVo Research, VideoAmp). We are open to working on specific projects or serve as fractional research leads or interim research personnel as needed.
Let's make better decisions together.
The primary benefit of A&M is to fuel better decision-making and we put our expertise at your disposal in pursuit of that ideal future state.
Let's talk about how we can help.