Posts by Garrett Franks
Talent Acquisition & Retention in the Competitive U.S. Market
This is the sixth and final chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech and martech landscape is a digital frontier…
Read MoreGaining Traction: Marketing Your Solution in a Crowded Market:
This is the fifth chapter of a six-part series that covers how to enter the U.S. market. Standing out from the crowd in the fast-paced world of ad tech and…
Read MoreSpeaking the Same Language: Tone, Content, and Culture.
This is the fourth chapter of a six-part series that covers how to enter the U.S. market. Crafting a compelling message and compelling collateral is merely the first step in…
Read MoreKnow Your Battlefield: Compliance, Competitive Analysis & Positioning
This is the third chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech market isn’t a playground – it’s a strategic battlefield…
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