Posts by Rich Ullman
Our new partnership with Snowflake to help publishers and marketers
Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity and Attribution & Measurement category New York, NY – September 25, 2023. Prohaska…
Read MoreSheila Buckley joins Prohaska Consulting as Global Head of Magnify Division.
Award-winning executive with more than 30 years of media experience joins boutique consulting firm to lead integrated sales solution offering. New York, NY – September 25, 2023. Prohaska Consulting, the…
Read MoreSales Strategist, Publisher Development – Fractional | Virtual
Location: Remote, USA Prohaska Consulting is seeking a well-established and well-connected Publisher Development professional to work as part of our Magnify team. Magnify is the outbound sales strategy and BD arm of Prohaska…
Read MoreSales Strategy Consultant; Publisher Development (Magnify) – UK | Europe | Virtual
Location: Remote, UK / Europe Prohaska Consulting is now seeking a well-established professional to work on our Magnify service – providing business development on behalf of tech vendors targeting buyers…
Read MoreSales Strategist, Demand Development – Fractional | Virtual
Location: Remote, USA The Role: Magnify, Prohaska Consulting’s sales development division, works on behalf of its clients in-market to bolster their sales activity and drive revenue. We’re in another phase of…
Read MoreSenior Manager, Advertising and Marketing Solutions
Location: Remote, USA Our client is a data and analytics company focused on improving transportation. They collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single…
Read MoreCrumbling cookies broke marketing measurement. But good science and common sense are fixing it.
Recent IAB research suggests that marketers know they need to update their measurement strategy, but 66% are not taking any meaningful action to do so. A new generation of vendors…
Read MoreIdentity in Action: How Prohaska & Lotame Challenged Cookieless Hype
Thanks again to everyone who made time to join us for Identity in Action: How Prohaska and Lotame Challenged Cookieless Industry Hype. We hope this exploration of the Post-Cookie Targeting Analysis (PCTA) project…
Read MoreProhaska Perspectives, Summer 2022
As a rule, summer is a period of much-needed downtime in our industry; a chance to take a pause and prep for the inevitably frenetic race to the end of…
Read MoreThere’s No Time Like the Present to Address the Cookieless Future
When Google announced that it was kicking the can further down the road with 3rd-party cookies,it was no surprise. Anyone who follows the Privacy Sandbox, its struggles to find a workable alternative,…
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