Automating the Process of TV Advertising

Jun 12, 2017 |

The Programmatic Summit is in full swing.  And while the term “programmatic” still confounds many in the TV/video industry, there is little debate that automating ad buying and selling processes and improving efficiencies are crucial to tackling an increasingly complicated and sophisticated set of digitally-infused workflows. Scott Bender leads a dynamic panel as they discuss ‘Automating the Process of TV Advertising’.  Panelists include:

Brett Adamczyk, VP/Business Development, Videa
Lorne Brown, President, SintecMedia  
Thomas Engdahl, CEO, Vidillion
Ian Ferreira, EVP/Programmatic, WideOrbit
Todd Gordon, Director/Programmatic TV, Adobe
Brandon Sokol, VP/Corporate Development, MediaOcean  

 

 

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