Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World
Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.”
The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months.
With everything going on in today’s world outside our industry, the need to transition to our new world without cookies might seem like a long time from now. But this transition is not an overnight process, so with new solutions, standards, and regulations right around the corner, it is time to get your Identity strategy and practice in place. Matt Prohaska, CEO & Principal of Prohaska Consulting, will share with his team what you can and should do now to get ready as a Publisher, Brand, or Tech firm to ensure your business and customers can still be accessed accurately and appropriately with impactful personalized messaging.
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