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Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic


Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic cover

The infrastructure is being put in place to monetize a portion of the $70 billion TV market.

Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory.

Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top box VOD inventory for addressable campaigns. Read more here…

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