Capitalizing on Programmatic’s Buying Potential
Programmatic buying is changing rapidly and providing marketers with new and exciting opportunities. Success, as with many other marketing programs, is based on getting the basics right – a strong strategy, buys that adhere to stated strategic principles and ongoing evaluation. But there are important differences in the ways in which these core elements are developed and implemented. Matt Prohaska writes in the ANA blog about what you need to know to capitalize on programmatic buying’s potential.