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Caryn Klein

Global Lead of Research, Attribution and Measurement

Caryn Klein is Prohaska Consulting’s Global lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance.      

In 2018, Caryn founded Empire Insights, a strategic research consultancy whose clients span a range of industries (Media, Advertising, Entertainment, Recruiting, Consumer Products and Services, Technology, Healthcare, Finance, Real Estate, Travel and more).

Before Empire Insights, Caryn was the VP Strategy and Insights at Time Inc.  At Time Inc., she led a global team that focused on audience measurement, ad innovation, consumer insights, and ROI/Attribution. This led to significant revenue growth across the company’s 25+ brands and businesses. 

While intellectually curious, Caryn is pragmatic about her approach to research. She cultivates key stakeholder relationships by identifying talent and empowering teams, and creates innovative, industry leading research and measurement solutions. Caryn has often appeared in coverage by Ad Age, Adweek, the New York Times and other B2B publications for expert analysis.

A NY native, Caryn lives part-time in New York City with her family. She spends weekends and summers on the North Fork gardening, cooking and touring local farms and wineries.

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