A small sampling of our successes.
There's a vast array of specific services we provide and many reasons why clients choose to work with us. Here are a few brief stories of what happened when they did.
Leading Global Identity Resolution Company
Delivering a Swiss Army Knife for Growth.
Intent IQ began its journey to build a presence in the U.S. programmatic ad market when the decline and removal of 3rd-party cookies had begun. The path was unclear.
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Global Media Measurement and optimization platform
Powerful Go-to-Market and Sales Strategy
a leader in CTV measurement verification, needed to identify key CTV publishers to enhance both scale and quality of their inventory certification.
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Well-known health marketing platform
A Path to Programmatic Advertising Success
A health marketing platform was expanding into programmatic advertising and needed to increase demand for their data through a custom DSP.
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large healthcare digital media company
Consolidating Data for Programmatic Solutions
A first-party data strategy to elevate a health information ad platform’s competitive positioning, driving programmatic revenue across North America.
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prestigious Push platform publisher
Sales Team Expands Client’s Sales Footprint
Prohaska's Magnify Publisher Development team expanded sales coverage, successfully onboarding top-tier publishers across North America and Europe.
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Global travel industry company
Developing a Commerce Media Network
A travel industry leader wanted to understand the overall opportunity and value that could be generated if they created their own commerce media network.
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Top Music Video Streaming Platform
AI Driven Insights to Optimize Revenue
We revamped their internal systems and helped build a custom data platform that integrated AI-driven insights and campaign dashboards for their first-party data.
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Leading Independent Full Service Ad Agency
Leveraging Media Planning with AI and Data
The agency wanted to dominate the mid-range data-enabled media scene but faced hurdles with manual operations and outdated automation.
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National Consumer Home Services Company
Media Agency Selection Process
We conducted a media agency of record search process that consolidated media planning and buying from five different agencies to a single new media AOR.
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Global Financial Services Company
Market Validation & Strategy
Leveraging our technical expertise and market knowledge, we created a high-level strategy and roadmap for the Client to enter 3 new markets
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Global Consumer Package Goods Brand
Ad Server Selection & Personalization
We identified the Client's current and future media needs so we could recommend a creative / DCO vendor to streamline the creative process.
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Global Mobile Telecom Provider
M&A Due Diligence & Strategy
We identified which potential acquisition target (from the Client's shortlist) would be the best fit for the Client's product offering and made recommendations.
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Prestigious Digital Publisher
First Party Data For the Cookieless Era
A 200-year-old news publisher teamed up with Prohaska Consulting to revamp their ad game. By switching to first-party data collection, they boosted their ad revenue by over 20%. This transformation turned them into a data-driven powerhouse, setting a new standard in ad sales.
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National Consumer Package Goods Brand
Identity and Data Strategy for Media
We created a new data-first media strategy to enable a shift from mass marketing to addressable and personalized messaging.
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Healthcare Focused Ad Tech Company
Custom DSP Selection Process
Client wanted an in-house media activation so we found a partner to help them activate at scale with HIPAA compliance. We also identified new roles to be added within the company after in-housing the DSP
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Leading AGENCY HOLDING COMPANY
Strategic Insights for Growth in EMEA
A multi-pronged plan to reinforce a US-based holding company’s market position and ensure regulation precise alignment within EMEA.
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In this world where every brand is a publisher and every publisher is a brand, Prohaska has proven operational expertise to not only understand the complexity, but to thrive in it, to execute, and to succeed.
Bill Stratton
Global Industry GTM Lead, Media, Entertainment & Advertising
Snowflake
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