Flexibility and strategic focus were the hallmarks of our Magnify division’s 4-year mission building success for Intent IQ.
Problem
Intent IQ began its journey to build a presence in the U.S. market when the decline and removal of 3rd-party cookies had begun. The path was unclear.
But their ability to identify cookieless users was a unique opportunity to build a business, and their ID graph – a more comprehensive view of digital activity – promised to enhance media buyer decision-making, improve digital media measurement, and deliver more precise CTV attribution.
Solution
We were first engaged in 2021 to help them navigate the market, introduce the product and grow its footprint.
Our team of consultants acted as a strategic advisor, identifying opportunities, refining messaging, and building partnerships with key players in the space.
The first Go-to-Market plan was a beachhead that would establish the brand. Over the following 3 years, strategic pivots and shifts in target focus drove continued growth.
Results
Today, Intent IQ is an identity resolution company, powering over 2 billion cookieless targeted ads daily for advertisers and publishers. They stand as a distinguished, award-winning leader.
They field more than 20 billion ad requests per day, serving more than 2 billion ads on more than 80,000 sites.
"Prohaska Consulting was a key partner during more than 2 years of growth, helping us engage the right partners and sharpen our value proposition, as we defined and scaled our go-to-market strategy.
Fabrice Beer-Gabel, Sr. Vice President, Strategy & Partnerships
Intent IQ
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