Category: Blog

There’s No Time Like the Present to Address the Cookieless Future

July 29, 2022

When Google announced that it was kicking the can further down the road with 3rd-party cookies,it was no surprise. Anyone who follows the Privacy Sandbox,

Let’s Change “Topics”: Announcing The Post-Cookie Targeting Analysis Study

March 30, 2022

Does anyone remember what happened on March 3, 2021?

Does Your Attribution & Measurement Program Produce More Value Than It Costs?

February 11, 2022

The addition of addressable media to the overall marketing mix over the last quarter-century has created dramatically greater demand for measurement as a specialized function