Rachel Pasqua is Prohaska Consulting’s Chief Marketing Officer and Global Lead, Client Marketing. She is a results-driven exec with a track record in turning good companies into better brands with market positioning, strategy, and product initiatives. A versatile leader and builder of high-performance, cross-functional teams, she has helped many prominent agencies and startups accelerate from…Read more
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Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise…Read more
1 – This is not new News… just well-timed. Days before the IAB Annual Leadership Meeting kicks-off, as others get their momentum going on other solutions, and as the Biden/Harris U.S. administration puts their leadership in place, “Big Tech” is under appropriate heavy scrutiny now more than ever. 2 – We’ve seen this move before…Read more
I hope you continue to be safe, healthy, and off to a good start in ‘21. As we gain momentum and brace for more change, stating this will be a big year for Identity would be as obvious as 7+ billion people saying they are looking forward to COVID disappearing into a great void never…Read more