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Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Bios

Rachel Pasqua

Rachel Pasqua is Prohaska Consulting’s Chief Marketing Officer and Global Lead, Client Marketing. She is a results-driven exec with a track record in turning good companies into better brands with market positioning, strategy, and product initiatives. A versatile leader and builder of high-performance, cross-functional teams, she has helped many prominent agencies and startups accelerate from…
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Blog

Identity Partner List (IPL) FAQ

Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise…
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Blog

10 Takeaways About Google’s Latest Identity Announcement on March 3, 2021

1 – This is not new News… just well-timed. Days before the IAB Annual Leadership Meeting kicks-off, as others get their momentum going on other solutions, and as the Biden/Harris U.S. administration puts their leadership in place, “Big Tech” is under appropriate heavy scrutiny now more than ever. 2 – We’ve seen this move before…
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Blog

Prohaska Perspectives: February 2021

I hope you continue to be safe, healthy, and off to a good start in ‘21. As we gain momentum and brace for more change, stating this will be a big year for Identity would be as obvious as 7+ billion people saying they are looking forward to COVID disappearing into a great void never…
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