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Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Are You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond

Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange…
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News

Our Global Identity Crisis And Revolution: Keeping The Momentum Going

Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through this global COVID-19 pandemic together. Many of us in our industry remember a quote from around 1998 that went something like, “If you are a CEO for a large corporation and…
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News

Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting

Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword…
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News

The Programmatic TV Dream is Edging Closer to Reality

The dream of marrying premium TV inventory with the ease of programmatic buying is materializing slowly. Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in a time when marketers are trying to find targeted audiences…
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News

Prohaska Consulting Releases First Public Research Study, Focus on Programmatic Talent

January 29, 2020, New York, London – Prohaska Consulting, the most-experienced and award-winning global programmatic consultancy, has released its first-ever public whitepaper from proprietary research tracking trends and opportunities in Programmatic Talent for Brands, Agencies, Tech, and Publishers. The 4Q19 study received responses from more than 600 employees from a range of large to small companies…
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