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Media Plus Advisors spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting. Learn the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role. Listen in here…Read more
Beet.tv Podcast Series: IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider
Matt Prohaska interviews Lisa Utzschneider, CEO, Integral Ad Science for this recent release on Beet.tv. They discuss IAS’s integration into Twitter & how other Social Platforms will follow, and also cover contextual marketing and the rise in CTV fraud. Listen Now…Read more
Matt Prohaska continues his conversation with Megan Clarken, CEO of Criteo, in this Beet.tv Podcast episode where Ms. Clarken explains the importance of Criteo’s alliance with The Trade Desk and Unified ID 2.0. Watch Now…Read more
Join OAAA’s Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting for this episode of the OAAA’s Coffee Break. They chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. Watch Now…Read more