Channel Partnerships Lead – US – NY

Our client is a leading outdoor media company, and they’re looking for a driven Channel Partnerships Lead to join their fast-growing team. The role requires building relationships across internal and external networks alongside developing new revenue streams and assisting in activation. As a Channel Partnerships Lead, you should have hands-on keyboard experience and be comfortable speaking with senior-level executives about strategy. The ideal candidate is a self-starter who understands how to effectively sell in the programmatic ecosystem and leverage their omnichannel expertise into sustainable partnerships.

RESPONSIBILITIES

  • Act as internal/external subject matter expert for brand’s programmatic capabilities, supporting local and national efforts
  • Lead day-to-day communications and provide consistent training on corporate strategy to programmatic OOH
  • Identify potential revenue opportunities and develop excellent relationships with demand-side partners
  • Maintain evolving understanding of SSP and DSP partners technical capabilities and integrations
  • Promote latest marketing materials
  • Develop and present custom sales presentations and product demos
  • Assist clients in transitioning from RTB to PMP and direct deals where appropriate
  • Liaise between internal departments to facilitate programmatic campaigns
  • Include brand portfolio of solutions when consulting on strategy to ensure full account coverage
  • Assist in the resolution of issues for SSP campaigns

REQUIREMENTS

  • BA/BS degree or equivalent working experience with 5+ years of experience in AdTech
  • Programmatic sales or account management experience required (DSP, SSP, publisher), programmatic OOH experience a plus
  • Knowledge of the national marketplace with proficiency in full sales cycle and technicalities of programmatic workflow
  • Advanced understanding of omnichannel media landscape, key trends, and tech stacks