Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help

The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.

Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said.

Naming all the companies is the first step for the MMA’s project to educate its members on a complicated topic.

“Identity is what you don’t understand about advertising technology combined with what you don’t understand about privacy policy,” Stuart said. Read more here…