Data Can Help Publishers Strike Back

Nov 15, 2016 |

Not so long ago, publishers produced and distributed content to attract and monetize their audiences. Since content was relatively scarce, brands paid high CPMs directly to publishers to harness their content and access their target audiences. The landscape has now changed. Our Global Head of Data Strategy Paul Cimino talks to AdExchanger.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES