“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
by Matthew Beck, VP EMEA Business, Publisher & Tech Development
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic of Korea.
Digital Secretary Oliver Dowden said:
- “Now that we have left the EU, I’m determined to seize the opportunity by developing a world-leading data policy that will deliver a Brexit dividend for individuals and businesses across the UK.”
- “That means seeking exciting new international data partnerships with some of the world’s fastest-growing economies, for the benefit of British firms and British customers alike.”
- “It means reforming our own data laws so that they’re based on common sense, not box-ticking.”
Furthermore, Secretary Dowden indicated that reforms would cut down on cookie banners used to secure consent for storing data, claiming that they were “pointless”. The government will also review whether people need to repeatedly provide consent for data used for similar or nearly identical purposes and relaxing the requirements around marketing.
So what does this mean for the UK and European publishers, who have been GDPR-compliant for several years? And what does it mean for the UK and European marketers?