Data Transformation

“Without data, you’re just another person with an opinion”.

– W. Edwards Deming, famed data analyst

Data. The black gold of modern marketing. The lifeblood of digital. Whatever euphemism you choose to describe it, and no matter your job description, obtaining the right data and understanding how to use it is fundamental to your success. For most of us, it’s a case of too much, yet not enough. Third-party data may be abundant, but it’s also highly commoditized and of increasingly nebulous value while first-party data is elusive for many, and challenging to operationalize for even the most skilled marketer. Prohaska has been at the forefront of data and programmatic for over a decade, and our expertise has helped countless brands, agencies, tech companies, publishers, and investors accelerate their business through our patented mix of Tech, Targets, and Talent.


  • SSP/DMP/CDP optimization for Publishers
  • DSP/DMP/CDP optimization for Brands/Agencies
  • Publisher & Demand Dev from Magnify
  • Go-To-Market Strategy


  • Identity strategy for Publishers & Brands​
  • 1st/2nd/3rd-party data for Publishers & Brands​
  • Post-cookie future proofing​
  • Data sales representation from Magnify


  • Training
  • Recruiting
  • Temp-to-Perm staffing
  • Organizational Restructuring
  • Compensation Modeling
  • We Bring the Best Minds in the Business to Your Business

    Described as “connectors, disruptors, and data leaders”, we our clients navigate a fast-moving digital marketing ecosystem. Unlike traditional consulting firms, we don’t source our talent from grad school MBA programs. Prohaska’s core team and our extensive bench of consultants possess hands-on professional experience honed from years on the brand, agency, investor, and tech sides of the business.

    Explore Data Transformation Solutions For:


    Team Prohaska’s extensive buy-side experience helps agencies make smarter, sounder investments in media and measurement. Agencies partner with us for hands-on planning and delivery of campaigns and to future-proof their data & identity and measurement & attribution strategies in advance of a cookieless landscape. Learn more about data transformation for Agencies.


    Our relationships with prominent publishers run deep—we’ve helped household names like Vevo, Hulu, Univision, and the Wall Street Journal, to name but a few—grow revenue, develop new products, and increase operational effectiveness and efficiency to future proof their brand and business. From yield yield management and site & ad strategy to operation and sales enablement, our Publisher team designs custom solutions that create a direct, positive impact on revenue. Learn more about data transformation for Publishers.


    Thanks to our deep expertise in adtech and data, Prohaska Consulting is a valued partner to of many of the industry’s top investors. We’ve advised 7 of the top 10 private equity firms, providing guidance to more than $5 billion in investment and acquisitions. Our analysts are veterans of the media industry; their hands-on expertise and insider knowledge empower our investor clients to develop truly accurate forecasting and make highly efficient M&A decisions. Learn more about data transformation for Investors.

    Tech Companies

    We put our extensive and holistic media industry expertise at the disposal of tech companies looking to enhance their standing and break new ground with brands and agencies. Go-to-market strategy, publisher & agency/advertiser relationship development, tech stack development, talent sourcing and investor outreach are among the many services we offer to help you differentiate and succeed in a crowded and competitive marketplace. Learn more about data transformation for Tech Companies.


    Team Prohaska’s extensive buy-side experience helps clients make smarter, sounder investments in media and measurement via Mar/AdTech stack advisement/optimization. Marketers seek our expertise to optimize their existing agency relationships, build a new ones, and, in many case, to build robust in-house trading teams. Many also rely on us for hands-on programmatic buying, cross-team, cross-channel programmatic training, and increasingly, to help them plan efficient and effective data & identity and measurement & attribution strategies. Learn more about data transformation for Marketers.

    Trade Groups

    We help the digital marketing industry’s top trade organization to grow and retain their existing member communities as well as to identify new audiences to nurture. Training programs, conference content design and sponsorship, standards development and custom research are just some of the services we offer to Trade Groups strengthen their relationships with key audiences. Learn more about data transformation for Trade Groups.