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Careers

Director of Product Marketing – US – NY


Director of Product Marketing – US – NY cover

Our client, a leading data solutions company, is looking for a talented Director of Product Marketing to join a nimble entrepreneurial team. The role requires someone with a deep understanding of the digital space who can create compelling and differentiated positioning and define the GTM strategy for existing and future products.

As Director of Product Marketing, you’ll work with internal stakeholders to reconcile client needs and launch new solutions and products. The ideal candidate is entrepreneurial with the ability to simplify and articulate complex technical concepts for a wide audience.

RESPONSIBILITIES

  • Define messaging and unique product positioning that will influence sales enablement, content marketing, and global demand generation
  • Manage product release marketing efforts, leading the evolution of product offerings
  • Develop actionable recommendations based on marketplace intelligence
  • Work with internal teams to better understand existing and potential client needs and challenges
  • Perform strategic market analysis including conducting win/loss interviews and market research
  • Research and provide market and buyer insights to inform product roadmap, product-market fit, messaging, and positioning
  • Serve as expert and point of contact for cases and clients, overseeing training for new and existing product lines
  • Ensure current product messaging is embedded through all marketing channels
  • Develop compelling collateral, including sales presentations, whitepapers, and one sheets for clients

REQUIREMENTS

  • BA/BS Degree in relevant field
  • 8+ years of experience in digital advertising with 3+ years of product marketing or product management experience in adtech, martech, or SaaS
  • Proven track record of leading and executing solution-based marketing strategies
  • Strong understanding of the full product lifecycle and agile software development process
  • Excellent communication skills with the ability to develop strong partnerships 

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