Do Targeting and Creative Go Hand In Hand?

Dec 8, 2016 |

The last five to seven years in advertising have been all about targeting, but that hasn’t stopped 4C Insights from coming back to creative. For them, it’s about connecting data and activation. Those two things happen side by side. Matt Prohaska spoke with 4C Insights’ Chief Product Officer, Anupam Gupta at Beet.TV’s Miami Retreat.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES