DOOH Programmatic Standards Released

Apr 11, 2017 |

The release of Digital Out of Home (DOOH) standards for the Digital Place Based Advertising Association (DPAA) will facilitate DOOH buys. The standards developed by Prohaska Consulting for the DPAA outline video ad formats and SSP reporting for DOOH inventory, allowing buys to be placed across multiple DOOH media networks – or other media channels entirely.

While established OOH media suppliers have programmatic products, as do digital platforms like Rubicon Project, they’re mostly bespoke and “don’t leverage advantages of simplicity and commonality,” said Matt Prohaska in an interview with AdExchanger.

 

 

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